Wired asked the writers of five of our favorite 2020 titles what it was like to release a book during covid19. Using podcast interviews to create massive visibility, profits and book sales, you learn how to create and implement an effective and successful virtual book tour. Were like the best party guests we only show up if we. Three makes a family is a sweet contemporary romance that brings together former rivals, molly mckinney and drew harrington. I have tried several virtual book tour coordinators and have even set up a book tour on my own, but none of them were as successful as my tours with pump up your book tour, which has the combination of expertise and experience needed to get the author the results they need. Premier virtual author book tours give your new book a jump. Important book fairs, festivals, and conferences coming in. They are just as effective for fiction and nonfiction books only the venues and the type of content will vary. Youll work directly with founder victor gulotta, a specialist in book promotion and publicity since 1977. Virtual book tours bring your favorite authors to your. Greetings authors, bewitching book tours is geared towards the new author, the ebook author, the small and independent press author, and the midlist author the author who doesnt have a huge marketing budget but wants the most bang for their promotional buck. Lawyer molly mckinney needs to be the bestnow more than ever. Nine writers and publicists tell all about readings and. Author escorts are local residents of the cities visited by those of us on tour, and are subcontracted by publishers to meet and guide authors who.
Apr 06, 2021 bring the kids to a virtual discussion with new york times bestselling author andy griffiths to hear about his latest chapter book, the story treehouse, illustrated by terry denton. There are countless fiction and nonfiction blogs that have emerged in the past few years, all written by. Tours are often done as part of the launch of a new book, but they can be successful any time after the book is published. How to plan a book tour and sell more books writers digest. Emerging through the crowd by a book blog tour traditional and selfpublished authors alike know that their books need exposure to find new readers. Apr 03, 2021 join us for this tour from may 10 to jun 4, 2021. Virtual book tours are a great way to create a buzz for a new release or to put life back into an older publication. I feel that you shouldnt always have to pay high prices to get the best promotion possible for your.
With book tours scrapped, authors are finding new ways to. Virtual book tours are a promotional tool for authors to connect with readers via wellread book blogs and specialty blogs. From our experience, genre fiction and ya novels receive the best responses. Plus, theyre crucial for a book s financial success. How to organize a truly successful blog tour reedsy. To help you plan virtual book tour events, weve compiled a list of strategies weve seen authors use when launching their virtual tours. Greetings authors, bewitching book tours is geared towards the new author, the ebook author, the small and independent press author, and the mid list author the author who doesnt have a huge marketing budget but wants the most bang for their promotional buck. Authors adapt to quarantine with virtual book tours books. Here, honest dispatches from authors releasing books via virtual book tours, now popular in 2020. Authors who order a book cover through i heart designs will get a 10% discount on any tours scheduled through enchanted book promotions. Indie author john peragine shares his experience planning his latest book tour for his. Virtual book tours are sometimes called, book blog tours or virtual author tours. Oct 17, 2015 book tours for the alreadyfamous will always continue, but theres a real danger that publishers will decide that the rest of us authors are no longer worth sending on tour at all, a trend that. A virtual book tour is where i spotlight your chosen book s with a cover pic, description, buy links, excerpt and any other goodies you may have such as teasers, trailers etc.
Coffee house press, emily books and i had put together a tour of about. Utc for author chris bohjalian, virtual book chats are nothing new. A book tour is a promotion for a newly published book in which the author tours a region to do bookselling, present to the media, and meet the people who would. Just recently, i did my first book tour for my novel, lightwood, and. John scalzi reveals whats really happening behind the scenes when authors go on book tour and come to the festival of books. The book is divided into 4 main sections for easy navigation. How authors and bookstore owners are surviving the. How many events do you go to that feel like they drag on for too long. Authors gain exposure to thousands of potential readers via blogs and instagram. With so much opportunity for effective internet promotions like virtual book tours, there are fewer and fewer of the nonvirtual, severalcity variety book tours being offered by publishers.
The cavalcade of authors is the ultimate event where readers and book clubs tour chicago with their favorite authors. But touring authors around the country is very expensive. Author readings and book tours are not an essential component of the writing or publishing processes, and so these events have long been associated with a kind of miasmic purposelessness. Mar 25, 2021 i have tried several virtual book tour coordinators and have even set up a book tour on my own, but none of them were as successful as my tours with pump up your book tour, which has the combination of expertise and experience needed to get the author the results they need. Join us for a weekend of private dinners, intimate chats, dancing, shopping, games, and so much more. Promotional events help prevent sales from dropping off. What book tours are like in the 21st century the atlantic. Jul 03, 2020 orlandoarea authors david james poissant, left, and kristin harmel are both launching new novels this month. A blog tour is also a great option for authors who want to avoid traveling to bookstores or are uncomfortable with public speaking. I never outsource to other sites, including fiverr and other similar sites.
Our goal is to provide affordable options to authors and publishers for promoting their books, while also adding creative touring. Apr 30, 2020 book tours are an opportunity to break out of that silent room and find out what readers think. Mar 22, 2021 one way a book tour can engage people readers is with a raffle. What authors need to know about virtual book tours by dana lynn. What authors need to know about virtual book tours by dana. We have years of book blogging and promotional tour experience. Target indie bookstoresand not just because of good publishing karma. When potential readers and fans see and hear you on multiple platforms, they tend to want more of you. Virtual author event with tim brady, author of three ordinary girls. Virtual book tours the basics writers in the storm. It was started by a freelance writer, so you know they know what youre going through. The tragical mystery book tour part 1 writers digest. Goodman says book sales follow the same pattern as a movies box office revenue, with a big opening weekend followed by a downslope.
In this book ill take you through everything you need to know to be able to set up and carry out a successful virtual book tour. Yet a recent column in salon by go the f to sleep writer adam mansbach on the horror that is the. What you should know about being a published book author. May 26, 2020 a book blog tour is an excellent marketing strategy and also a good opportunity for authors who are about to publish their new books. Personalized treatment and a commitment to excellence have been his guiding principles. Mar 18, 2020 book tours have been a way to try and make these things social. Dec 18, 2018 author and new yorker cartoonist bob eckstein recently set out on a book tour of his own devising. Without places to gather, debut novelists reimagine book. Tours often utilize rafflecopter, which collects the entries and picks a winner at random. Both had to cancel their book tours due to the coronavirus outbreak. I really like the look of this site, but be aware you have to submit your book at.
Target indie bookstoresand not just because of good. While publishers, bookstore owners and authors agree that inperson events are preferable, the virtual tours have added a new. In this fourpart series, he outlines his experience, lessons learned along the way, and what upandcoming authors might expect from their own tours. Under a blanket of blue by caroline smith book tour and. Nine writers and publicists tell all about readings and book tours.
A tour designed to increase your visibility, get your books in the hands of readers and create lots of great opportunities for years to come. When you imagine a book tour, you might picture authors trekking from city to city, entertaining crowds of avid readers with special readings or signing copies of. Well need 2 weeks before the tour starts or 1 week before a book blitz. Taking book tours virtually mystery scene magazine. Virtual book tours sometimes called book blog tours or virtual author tours. I also feature an author bio and your social media links where you might be found prowling at so readers can easily follow you.
Dec 01, 2011 these tours are sometimes called book blog tours or virtual author tours, or abbreviated as vbt. Everything you need to know about organizing a blog tour. I know, i know, lots of people say the book tour is dead. Authors adapt to quarantine with virtual book tours. A virtual book tour allows you to have greater reach, to a global market, than virtually any other way of marketing a book. Zoom event hosted by mark twain library redding, ct. Apr 10, 2012 nine writers and publicists tell all about readings and book tours. Bewitching book tours aims to offer just that by pairing authors and their books with targeted book bloggers and readers who enjoy the types of books the authors write.
Mar 24, 2021 premier virtual author book tours provides book marketing services to authors including virtual book tours, author web platform consultation, and amazon seo, social media, etc. And we wanted to be able to provide a service that would allow us to promote the authors and books i love. Allie brosh, author of solutions and other problems, recently told the washington post. Authors give away copies of their books, swag or a gift card. Four tips for indie authors on planning a successful book tour. Schedule a book tour schedule a tour for your book to help promote it across various book and writingrelated blogs to gain a larger audience.
Apr 06, 2021 tlc book tour s is a virtual book tour site. Premier virtual author book tours give your new book a. Premier virtual author book tours provides book marketing services to authors including virtual book tours, author web platform consultation, and amazon seo. Books need to be mailed to writers and authors attn. These tips for planning a book tour apply not just to indie authors but to anyone looking to hit the road in support of a new title. Jan 24, 20 as first world problems go, the awfulness of the authors book tour is hardly a novel one. Authors open up about their virtual book tours during a pandemic.
Virtual book tours bring your favorite authors to your living. Nine writers and publicists tell all about readings and book. Thursday, march 4, time tbd zak salih, author of lets get back to the party in conversation hosted by unabridged bookstore in chicago, il. Author readings and book tours are not an essential component of the writing or publishing processes, and so these events have long been. Im thrilled to be celebrating the release of my new book, three makes a family, in my series city by the bay stories with harlequin heartwarming. Orlando authors talk canceled book tours orlando sentinel. In order to be entered, the reader is required to like a fb page, or follow a twitter account, or give their email address. Excerpts, guest posts, author interviews, character interviews, playlists, etc.
I decided to start rockstar book tours because i love books, the authors behind the books they are my rockstars and blog tours. A blog tour is very much like a traditional book tour, where the author would go from town to town to sign their books and meet new readers. All the latest information about penguin random house author events at a venue near you. There are countless fiction and nonfiction blogs that have emerged in the past few years, all written by passionate readers who want to share their love of. Authors want sales, too, but sometimes the virtual is better than the grind of a traditional book tour. The book department of the french embassy in new york collaborates with universities, libraries, bookstores, publishing houses, and other venues across the. Bewitching book tours is a site that looks great and is perfect for romance authors. Premier virtual author book tours provides book marketing services to authors including virtual book tours, author web platform consultation, and amazon seo, social media, etc. Reviews, features, author interviews, giveaways and book excerpts.
905 608 613 992 1044 478 236 693 1142 846 1469 1485 1226 1096 1515 1308 553 1287 1496 104 126 1083 1073 797 723 705 1052 1209 1602 1165 1144 789 1058 117 1024